The next 14 days will present your company with a golden opportunity to double, triple, or even quadruple your sales. Let me explain:
The National Retail Federation estimates 19.3% of all industry sales happen during the holiday season. This means that between roughly November 25th and December 25th, Australian shoppers will spend more than $17 billion on consumer goods. Hence, you have a powerful but brief window of time in which to explode your annual sales figures.
But how do you take advantage of this golden opportunity? One of the best ways is through a stronger eCommerce presence. In fact, online sales are increasing by a rate of almost 6% annually, with Australian’s spending an estimated $14.2 billion this year alone. Furthermore, capitalising on your businesses’ eCommerce opportunities can be performed quickly and cost-effectively; you don’t need to hire new employees, order additional physical POS materials, or work longer hours.
I’d love to hear about your experiences with holiday eCommerce sales. Leave a comment below letting me know what’s working well for you, or where you still need to improve.