Real People Don’t Talk Like That

Real People Don’t Talk Like That: How NOT to Pose as a Customer There’s nothing intrinsically wrong with having an employee pose as a customer to seed positive buzz about a product on your corporate Twitter account. This “real” exchange between a “customer” and the Windows twitter account, however, is a good example of what […]

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Hashtag Hazards

Hashtag Hazards: How NOT To Use Twitter When Promoting Your Brand One viral marketing strategy that has gained popularity over the last few years is using Twitter hashtags that are already trending to draw attention to promotional tweets. Unfortunately, this doesn’t always go as planned. Poorly planned or misguided use of trending tags can be […]

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