The High Cost of Reverse Logistics

Returns can eat away at your business—aggressively attacking profit margins, and gutting conversion rates. Reverse logistics activities include customer returns, disposal of excess inventory, and the return of obsolete inventory. Also known as the aftermarket service and supply chain, reverse logistics is critical to organizational profit and loss. According to the Reverse Logistics Association managing the “return […]

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Top Trends in B2B Ecommerce

It is no surprise for those in the ecommerce industry that B2B ecommerce continues to grow, alongside B2C ecommerce. Among the top B2B ecommerce sellers are Alibaba, Amazon.com, Quill.com (owned by Staples), Zendesk, Overdrive and Medline. Many business owners have seen the benefits of selling directly to other business, cutting out the middleman and increasing […]

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The Pillar Page and Your SEO Strategy

Just when you thought you understood SEO everything changed once again. Human online search behaviors have become more specific. This is especially true for mobile shoppers. Consumers do not want to search through countless ecommerce sites that come up with general search terms. What are Pillar Pages and Topic Clusters? A pillar page covers all […]

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