“ Showrooming ” is a growing trend among consumers that exploits the benefits—to the shopper—of both physical and virtual retail. Specifically, it’s what happens when customers go to a physical store location to browse the products in person, but then order the actual product online. In the best-case scenario, the customer orders from the physical […]
Month: August 2014

Using Coupons for Retail Marketing and Promotion
Every customer likes a good bargain, so coupons are a great promotional tool for retailers— whether you’re a brick-and-mortar store, online, or both. Coupons are inexpensive to promote and distribute, especially in the digital age. This is especially true if you offer printable e-coupons, because you won’t even have to worry about ink and paper […]

Mobile Payment for Responsive Supply Chain
Mobile payment generally refers to payment services performed from a mobile device like tablet, iPad or simply via a mobile phone. Consumer can use mobile phone to pay for a vast range of services whether digital or hard goods instead of paying in cash, cheque or credit cards. The objective is using of non-coin based […]

Scalable Content Marketing Plan For Your Business
Many people who set out to design a content marketing strategy for their business have a difficult time with planning the many aspects of it, or preparing for how their marketing can be scalable in the future. In this article I’ll provide some tips that will help you to create an effective content marketing strategy that’s powerful enough […]