Month: July 2014

As e-commerce explodes in Australia it is also becoming a primary area of focus for financial institutions and online payment processing firms. This development can be evidenced by the fact that numerous companies – both startups and global powerhouses – are now promoting their own mobile payment platforms. When considering which mobile payment platform to […]

There are a slew of social media sites nowadays. There’s Facebook and Twitter, of course— but also Tumblr, Pinterest, Instagram, Vine, Reddit, and more. You may feel like your business needs a presence on every popular social media site, but actually, this probably isn’t the case.   Instead of spreading yourself thin by maintaining profiles […]

One of the most important elements to a successful email list is to have a “nurturing” program that keeps subscribers interested and your brand or product in their minds. A solid nurturing program is one recognizing that the key to a successful email marketing list is building true value and rapport with subscribers. That means […]

How To Establish Trust With Potential Customers (And Why it Matters) It isn’t enough just to establish a web presence, it must be done in the right way or it can hurt you more than it helps. In fact, it’s no exaggeration to say that the biggest issue most online merchants deal with is “trust.” […]