Hashtag Hazards

Hashtag Hazards: How NOT To Use Twitter When Promoting Your Brand One viral marketing strategy that has gained popularity over the last few years is using Twitter hashtags that are already trending to draw attention to promotional tweets. Unfortunately, this doesn’t always go as planned. Poorly planned or misguided use of trending tags can be […]

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McDStories: The Tale of a Twitter Promo Gone Wrong

Back in 2012, McDonalds did a twitter campaign centered around the hashtag “#McDStories”. The idea was for McDonalds customers to share their favorite stories and memories about McDonalds. When McDonalds’ marketing department came up with this idea, they must have imagined customers posting fond memories of childhood excitement over Happy Meal toys, or that time […]

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Analytics Tools To Improve Your Business

Using Analytics To Improve Your Online Marketing In one of my most previous posts, I briefly mentioned using analytics to support your online marketing efforts.  Today we’re going to dive into this topic more deeply by exploring different analytics tools that are available, and investigating what advantages they can bring to your business.  Specifically, we’ll […]

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Edgy Advertising

Small and mid-sized business owners are always looking for low cost ways to increase brand exposure. This often rules out a large-scale television advertising campaign, or even sustained radio advertising. So what’s the best way to maximize your precious, and scarce, marketing dollars? One strategy to consider is going for “shock value.” Sportsbet.com.au recently did […]

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